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The goal of search engine marketing (SEM) is for your company's website to rank at the top of any potential customer's search results page. This is done using a combination of paid advertising, search engine-optimized website design, high-quality marketing copy and involvement in your industry's online community. And keywords. Lots and lots of keywords. This technique of advertisement is becoming very popular to target large audience on Internet. Internet and smart phones era make people get each service at their finger tips and at any time.The SEM specialist's primary job is to help you develop a website that wins high rankings, while simultaneously offering an innovative Internet experience that is irresistible to potential customers. Running paid search and link popularity campaigns are two other areas of the SEM specialist's responsibility; we'll get to those in a moment.

Experts are required to create effective Ads and play bid for ads visibility in search engine with high rank. Demand of SEM experts is growing in industry to promote business/products/services on Internet to attract customers. IWT a leading SEM training institute offers SEM course to acquire expertise skills to develop high quality Ads under experienced SEM specialists. We provide live project based SEM training to analyze each concept of SEM and performance of Ad in search engine. Give your ideas a vision to make promotion industry at high standard and career oriented.


  • PPC Training Module
  • What are Layouts?
  • Introduction to (PPC) Pay Per Click
  • Benefits and Significance of PPC
  • PPC Campaigning
  • Google Ad word Account Configuration
  • Many More ...
  • PPC Campaign
  • PPC Campaign Set-up
  • Utilize Manifold Accounts
  • PPC Advertising Routing
  • Use My Client Center-MCC
  • Click-Through-Rates-CTR's
  • Association of Impression
  • Acquaintance to Conversion
  • Knowledge of Cost-Conversion
  • Amplify CTR and Conversion
  • Tracking Code
  • Many More ...
  • PPC-Keyword Research
  • Introduction to Keyword Research
  • SEO-PPC keyword Difference
  • Significance of Aimed Keywords
  • Top Class Targeted Keywords
  • Competitors Keywords Analysis
  • Search Volume and Keywords Popularity
  • PPC Keyword Tools & Resources
  • Ad Creation for PPC Campaigning
  • Create Effective Ads Groups & Titles
  • Measurement of Title, Description & URL
  • Enhanced ROI from Creative Ads
  • Pre-Requisites of Effectual Ads
  • Bid Management in PPC
  • Importance of Bid
  • Significance of Bidding Techniques
  • Effects of Quality Score on Bids
  • Ways to Increase rankings
  • Ad position Bidding
  • Management of Bid
  • User Defined Bids
  • Google Automatic Bids
  • Competitor's Analysis for Bidding
  • Many More ...
  • Landing Page for PPC
  • PPC Landing Page
  • Landing Page Importance
  • Landing Page vs. Ads
  • Landing Page Optimization
  • Increase Conversion Rates
  • Click-through-Rates
  • PPC Reporting
  • Report-Keywords Performance
  • Report- Campaign Performance
  • Report- Ad group Performance
  • Report-Ad Performance
  • PPC Campaigning Tools
  • Google Ad word Preview Tools
  • Google Ad word Editor
  • Many More ...
  • Live Projects
  • Discussion of Projects
  • Analysis of Projects
  • Execution of Projects